 Achieving
a focused, common goal is the mission of Capital Senior Living’s “Team
One” approach. As one of the nation's leading operators and developers of
senior housing, our unique "Team One" approach brings the experience,
knowledge, and resources of each team member to every new project. Our success
is yours to share!
 Capital
Senior Living's portfolio of retirement communities includes projects developed
by Capital's "Team One" and communities that we acquired. In each case,
properties are treated as new and unique facilities. We analyze the property for
its best market positioning and actively market to ensure vitality. The key components
for the success of a new development are proper site selection, a design to fit
the market, and a budget allowing affordable rents. Capital Senior Living's developments
meet these requirements through stabilized occupancies over lengthy time frames.
Capital
Senior Living brings more than 135 years of experience to the development and
management of senior living communities. By combining strong leadership and management
with a key group of partners including architects, engineers, interior designers,
and contractors, “Team One” provides your development with the most
experienced and knowledgeable resources available within the senior housing industry.
Development
services include:
- Site Selection
- Market Demographics
- Operational Proformas
- Financial Alternatives
- Government Approvals
- Professional Project Design
- Interior Design
- Value Engineering
- Construction Management
- Equity Positions
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 Capital
Senior Living offers an array of development services tailored to a specific project’s
needs. The development process of a new retirement community requires many disciplines.
To meet the needs of a new development, Capital’s “Team One”
contracts with industry experts who can get the job done on time and on budget.
Management
services include:
- Operational budget preparation
- Staff recruiting and training
- Overview of required licenses
- Operations systems installation
- Turnaround of underperforming communities
- Consultation for specific problems
- Operational audits
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Capital Senior Living believes the long-term success of any community is directly
tied to the quality and expertise of its management. Our “Team One”
specialists support each new development and bring experience in food service,
healthcare, recreation, facility maintenance, housekeeping, security, transportation,
personnel, office management, and accounting. “Team One’s” management
participates in initial development planning as well as daily operations.
Marketing
services include:
- Budget preparation and tracking
- Marketing plan development
- Sales staff recruiting and development
- Sales staff recruiting and training
- Sales management
- Advertising and public relations development
- Preparation of brochures and collateral materials
- Promotional planning
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 Each
Capital Senior Living community receives a plan tailored to its unique market
and its specific needs. Strategies and tactics are developed to train, direct,
and support the sales force and its efforts. Aggressive marketing and advertising
plans are developed to produce measurable results contributing directly to the
project’s success. |
